【三只松鼠·匠芯曲奇】食品包装Cookie Packaging
一款轻奢定位的休闲零食。共有两种口味,抹茶味、巧克力味。
设计风格精致、简约,同时将三只松鼠的品牌IP形象融入包装设计中。分别塑造贴合主题的人设定位:
对应抹茶口味的IP人设【小美】-匠心茶艺师;
对应巧克力口味的IP人设【小酷】-匠心甜品师。
用绿色与蓝色两款轻奢的冷色作为产品的主区分色,同时在两款包装上打造对称的超级符号,两盒拼接在一起,就形成了属于三只松鼠品牌的超级符号-【松鼠的门牙】,贴合主题并且便于消费者记忆。
包装结构为管式盒底部模切易撕开口,内包装袋在包装内托中,【吃一块 - 抽一块 - 掉一块】,融入了交互设计的趣味性同时方便使用。
A light and luxurious snack. There are two flavors, tea and chocolate.
The design style is exquisite and concise. At the same time, the brand IP image of three squirrels is integrated into the packaging design. Create the person setting that fits the theme separately:
The IP person who corresponds to the taste of wipe tea has set up Xiaomei, an ingenious tea artist.
IP Person for Chocolate Taste: Creative Dessert.
Two light and luxurious colors of green and blue are used as the main color of the product. At the same time, symmetrical super symbols are created on the two packages. When the two boxes are stitched together, super symbols belonging to three squirrel brands - [squirrel's front teeth] are formed, which fit the theme and are easy for consumers to remember.
The packaging structure is that the bottom of the tubular box is easy to tear open, and the inner packaging bag is in the inner bracket of the package, [eat one piece - pull one piece - drop one piece], which integrates the interesting of the interactive design and is convenient to use.

Creative Director:小狼君Langcer Lee
Designers: 幽幽、法老、大爷、娟娟
Illustrators: 蓝宝
Photographers:蒋涛
【三只松鼠·匠芯曲奇】食品包装Cookie Packaging
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【三只松鼠·匠芯曲奇】食品包装Cookie Packaging

一款轻奢定位的休闲零食。共有两种口味,抹茶味、巧克力味。 设计风格精致、简约,同时将三只松鼠的品牌IP形象融入包装设计中。分别塑造贴合主题的人设定位: 对应抹茶口味的IP人设【小美】-匠心茶艺师; 对应巧克力口味的IP人设【小酷】-匠心甜品师。 用绿色与蓝色两款轻奢的冷色作为产品的主区分色 Read More
17
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