The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial.
The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage.
So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting the truth in the hands of a whole country.
ENGLISH
SPANISH
AWARDS
CANNES LIONS 2019 · SHORTLISTED · MEDIA
Culture & Context > Social Behaviour & Cultural Insight
EL OJO DE IBEROAMÉRICA 2019
GRAND PRIX MEDIA
ORO · El Ojo Media > Media, Services & Tourism
SHORTLISTED · Best Local Idea
FIAP 2021
ORO · Creatividad Efectiva > Aporte Cultural
CREDITS
Client: Aukin Digital Journal
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Agency: PJyD
General Creative Director: Ingrid Lira
Head of Art: Cristian Kemp
Creative Team: Javier Monroy Paulsen, Max Vielma, Agustin Speroni, Danilo Vera
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Production Company: PJyD
Director: Catalina Lira, Agustin Speroni
DoP: Matias Jara (JamaBros)
Motion Designer: Daniel Zerpa
Graphic Designer: Gonzalo Pino
Postproduction: Manu Miggone (Cinemágica)
Sound Design: Abraham Vicencio (Estudio Feeling)
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2019
