Sinobimus is a company that helps other companies and people invest money. The project works with the American, Asian and European stock markets. This year, the founder decided to scale up, opened new offices in Russia and to go to the CIS and Europe in the near future.
Our client did not want the design to look boring and ordinary. He wanted the corporate identity to be minimalistic, helping to understand that Sinobimus knows his business, the company can and must be trusted.
Calm, confident, a little strict corporate style. It is easy to use on any carrier: from documentation to design of the office. No dust in the eyes — everything is clear and honest with Sinobimus.
Abstract, recognizable sign. There are different thicknesses in the logo — this adds a sense of premium, you immediately understand: real experts work here.
Using a black and white photo and one color looks neat and doesn’t distract from information.
Font logo fits perfectly into a minimalist composition. Content is built on the grid—- everything is clear as well as the work of Sinobimus:
Convenient fonts with and without serifs: strict, with pleasant corners, without unnecessary fillets, so as not to cause sensations with something soft, childish. For this corporate identity, bold and thin outlines are necessary, it is convenient for use in real life, in different situations:
Branded palette is a reference to the financial topic. Understandable shades of the graphs of growth, decline and stability:
Corporate identity has its continuation, for example, on financial literacy brochures. Here are used old photographs of bankers and engravings from bills. It looks interesting, unusual, a little mysterious, it creates its own atmosphere around design and company:
Corporate identity for Sinobimus is minimalistic, not boring due to colors and non-standard techniques on media, but a strict, evoking sense of a company that can be trusted. Such a design will definitely make the right impression on customers and will be easily remembered. Sinobimus differs from its competitors: from the approach to work to design.