Orogenesis: geological process by which mountains are created. That was the starting point of the rebranding for the 5th anniversary of Brandsummit. A new graphic identity for our own brand that shows that getting into the summit is not a matter of chance. It is the result of a process, of ideas that go beyond inspiration and consolidate with effort, order and time. Ideas that aren't built by themselves, but rather achieved through a team's effort. A team that has strategically designed food brands for five years, that's what we call Food Design Thinkers.