Charo Charo Bhutan branding

Charo Charo Bhutan
First bhutanese restaurant in Kansai area located in Kyoto-京都.
They serve delicious vegetarian and vegan dishes, herbal teas and sell unique handicrafts made in Bhutan. All dishes are cooked freshly by a bhutanese chef. It's easy to speak with funders and you can also read bhutanese culture books.
As a human-sized company, they share and introduce bhutan culture through foods and crafts with an authenticity, friendly and healthy way. 
Mainly, japanese people and foreigners eating vegan and vegetarian dishes and thus interested by bhutan culture are the main demographic segment.

I has supported Charo Charo Bhutan to define it's positioning and creating a friendly and easily recognizable identity.
There's no previous visual identity so I have to create all core design elements for upcoming applications like menu and merchandising.








Mockups : 
Paperbag and window signage : Graphicburger
Ecobag : Forgraphictm
Badge buttons : Pixelbuddha
Charo Charo Bhutan branding
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Charo Charo Bhutan branding

Charo Charo Bhutan is the first bhutanese restaurant in Kansai located in Kyoto-京都. They share and introduce bhutan culture through foods and cra Read More
4
29
0
Published:

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