Seente Vägi / Mighty Fungi is a small company with a goal of lifting people's knowledge about healthy mushrooms, which have been in use for thousands of years. Mainly focusing on four mushroom species, which help strengthen the focus and support immune- and digestive system's work.
„We can accomplish a really positive and balanced condition by knowing the nature surrounding us.” – Mighty Fungi
Mighty Fungi came to me and Carol Soovik with a wish to make these mushrooms attractive to a wider range of people and to give these products more than just a „medical substance” look. Neither him or us had previously worked on a project like this, so we had to go through a lot of materials, consisting mostly of requirements for the info on the package. It was a long, but a very instructive journey for all of us.
The brain-power logomark is inspired by the mushrooms' shapes and is supporting the idea of strengthening the focus, mind and health. The type is custom made and was originally inspired by lino-type and psychedelic fonts.
For the packages, we chose a matte-black plastic doypacks(pouch bags) and since it's a rather small business and the quantity of packs is low at first, we chose to design the label that will be put on the package, not the whole package print.
Each package has it's own colour-scheme with 3–4 colours, which makes it easy to separate the packages from each other. The colours are inspired by the actual mushroom itself and so are the minimal illustrations.
