Branding, Website Design, SEO/SEM and Social Media
Idima Cía. Ltda.
For more than 40 years IDIMA has been dedicated to the distribution, assessment, selling and installation of industrial air, water, and fuel filters. IDIMA reached to us requiring multiple services with the goal of increasing brand awareness, refreshing their overall look as well as embracing social media to help them increase sales and ROI. This revamp had to look modern, clean, and adaptable while respecting the history and experience that the company has built over the years.
We worked on defining a new marketing strategy to be used throughout all printed and digital media touch points. We developed a new brand system capable of adaptability and usage for years to come, together with a redesigned and optimized website, with a new SEO strategy to help position IDIMA in the top search results for filter sales and distribution. Thanks to all of these, our client has seen an increase in both visitors and sales, allowing them to meet their goals and positioning themselves as the to-go experts nationwide.
Brand Redesign
Once we started the logotype redesign phase, we sketched some drafts and ideas towards designing a long-lasting brand.
After some iterations, and review meetings, we came up a new identity that respects the company history whilst embracing minimalism and adaptability towards the future.
The logotype must be able to adapt to different environments and media. It is the image that everyone will recognize at first sight.
The clarity and smart usage of the graphic elements, allow the brand to stand out by itself as well as expanding it to future digital media while maintaining differentiation and uniqueness.
Website Redesign
The website redesign focus was to provide customers with all the air, water, and fuel filter products information in an easy, organized, and accessible way, as well as serving as an online catalog for the sales personal.
The site is mobile friendly and fast. All the resources are focused to positioning the company in the first results on search engines whilst representing the brand and with ease of use.
Social Media and SEO/SEM Strategy
One of the key factors in the marketing strategy is increasing sales points through social media, organic search and Google Ads. This is a key factor for increasing sales and at the same time brand positioning.
Through the client's social media channels, we provide valuable information as well as special offers and contests to engage current and future customers to not only follow our client, but to effectively have sales conversions as well.
