The Scandinavian shandy beer
SKANDI DRINKS
We position our brand Skandi as a lifestyle brand. A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of
a group or a culture for marketing purposes. As a lifestyle brand we seek to inspire and motivate people, with the goal of contributing to the definition of the consumer's way of life. In addition to this, we try to establish a local brand.

Skandi is produced in Sweden and it’s ingredients are sourced locally. Therefore our brand communication aims to display a proudly Scandinavian brand.


Our product is aimed at young adults living in the Nordic countries, who wish to consume less or lower levels
of alcohol and are outgoing as well as outdoor/sport orientated. Our consumer is likely to be active, health
and environmentally conscious with the desire to reduce their alcohol consumption. They want to consume
a refreshing drink, that is not too sweet or too bitter, in a social context or after sporty activities.
The Scandinavian shandy beer
78
835
2
Published:

The Scandinavian shandy beer

78
835
2
Published: