This is a rebrand for Punto Gelato, an Italian cafe that sells gelato, cakes, bakery, coffee and tea. Their target customers are teenagers and families.
Idea:
People love to take photos of nice packages and post them on social media nowadays. It can help promotions. I decided to use the Memphis style to make the brand more attractive and unique. The shapes and colours can represent various flavours. The kids and teenagers can be attracted by the bright colours and would like to share on social media.
Sketches and ideas:
