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    E&S Orthodontics wanted to create characters based off their owners/doctors to engage better with their young audience. These characters were the… Read More
    E&S Orthodontics wanted to create characters based off their owners/doctors to engage better with their young audience. These characters were then placed in all their collateral. Read Less
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The original design went for a realistic take. It didn't take off so well.
The characters were then super-simplified to look like paper puppets. While these worked a bit better, they were still a bit off the mark.
We finally tried giving them a bit more depth, reaching where they are now.