Don’t donate, adopt a pocket on you.
Agency：Publicis Guangzhou
2016 Spikes 1Bronze
2017 ADFEST 2 Sliver&1 Effective
2017 Cannes Lions Finalist
Today , the Qiang embroidery with 1500 years history is facing the impact of China’s rapid modernization. There is no way out for Qiang Woman’ s superbcraftsmanship, they have to leave their own village and go outfor a 5 US dollar daily wage job.
How to bring them back to the work they are really good at?
今天，有1500年历史的羌绣，正面临中国极速现代化的冲击，绣娘们不得不外出打工。这双手，只能做一天30块的工作。
如何让羌绣为绣娘创造明天？
Pocket With Love：1 pocket，Qiang women's 6-hour work
Tencent charity foundation and culture protection organization Xihan initiated a call: Don’t donate, adopt a pocket on you.
Every pocket embroidery offers a Qiang womam with 6 hour’s work.The pocket can go with every single fashion item.
Just sew it on your clothes,bags or toys.
Everyone can become an ambassador for Qiang embroidery. So as to help Qiang embroidery quickly stepping into the trend of younger generation.
秀她所绣：1个口袋，6小时工作。
腾讯公益和稀捍行动发起号召，“无需捐款，只需认领一个口袋”，每个羌绣口袋能为羌族妇女提供6小时工作时间。
这个口袋可以与任何潮流单品结合，把它绣在衣服、包包、玩偶上，每个人都可以成为羌绣保护大使，这让羌绣迅速进入年轻一代的潮流中。
Via Tencent charity platform, more than 30,000 pockets are adopted in just 1 week,1486 families’ workload for one month are raised in advanced. The Pocket orders are still growing untill now.
We promote the rare Qiang embroidery culture by marketing approach, and build up a long-term self-sufficient platform for Qiang people.
通过腾讯公益平台，仅一周，已有3万多个口袋被认领，为1486个羌族家庭募集到一个月的工作。现在，订单仍在持续增长中。我们用营销的方式行销羌绣稀有文化，也为羌族人搭建了一个长远的自给自足的平台。
