Sabin is a diagnostic laboratory in Brazil, whose main service is to provide blood tests for
the general public. In Brazil this is a very competitive marketplace. Back in 2004, this brief asked us to
highlight that Sabin relies on absolutely precision when providing its diagnostics services.
We came with the campaign concept Obsessive Precision and started to measure all sorts
of things around town.
the general public. In Brazil this is a very competitive marketplace. Back in 2004, this brief asked us to
highlight that Sabin relies on absolutely precision when providing its diagnostics services.
We came with the campaign concept Obsessive Precision and started to measure all sorts
of things around town.
with Mauricio Oliveira
"This length of this bridge is exactly 297m 23cm. Obsessive precision."
"The mouse cursor is exactly 357 pixels away from this banner ad. Obsessive Precision."
