Oatyo vegan yogurt
BriefBox project brief:
Design a logo and website homepage for a new vegan frozen yoghut company. Keep it simple with an elegant nav bar and some striking images to sell the products and their healthy but delicious products.
User persona and user research.
For research i began by searching popular vegan food blogs and statistic sites to get a better idea of who the typical user for oatyo would be.
According to my research i found that the average vegan is:
Average age group 25-34 yr
Average gender 36% Female
Reason for going vegan 87% Moral
Common vegan trends of 2018-2019:
- Oat milk
- Vegan Fast food
- Creamy pastels and bright colors
Common Vegan ice cream and yogurt trends were :
Toppings 37% fruit 35% chocolate
Flavor 40% vanilla 34% chocolate