Spyker Cars Rebranding
by: Jonathan Allsbrook
Opportunity »
To rebrand a high end Dutch sports car marque
To rebrand a high end Dutch sports car marque
Solution »
Based off of the luxury exotic car brand Spyker, the brand is built upon a tradition of producing truly unique and high performance automobiles that have a timeless appeal. The company, beginning as an aircraft manufacturer, draws a significant amount of its inspiration from aircrafts when designing and creating its automobiles. I decided to incorporate this theme of aircrafts into the name and logo of the new brand. Renamed Styger, the name is a variation of the Dutch word “Stygen”, meaning, “to soar”. I felt this word was especially fitting, considering the company’s history with aircrafts, as well as the high performance nature of their automobiles. The tagline became “Old World Elegance, New World Performance”, as the company is known for their “old-world” style luxury interiors, and exceptional performance.
2013 AAF Gold ADDY Award Winner
Based off of the luxury exotic car brand Spyker, the brand is built upon a tradition of producing truly unique and high performance automobiles that have a timeless appeal. The company, beginning as an aircraft manufacturer, draws a significant amount of its inspiration from aircrafts when designing and creating its automobiles. I decided to incorporate this theme of aircrafts into the name and logo of the new brand. Renamed Styger, the name is a variation of the Dutch word “Stygen”, meaning, “to soar”. I felt this word was especially fitting, considering the company’s history with aircrafts, as well as the high performance nature of their automobiles. The tagline became “Old World Elegance, New World Performance”, as the company is known for their “old-world” style luxury interiors, and exceptional performance.
2013 AAF Gold ADDY Award Winner
