Using Social media as our platform, we conceptualized an app that lets you select and build a custom pair of Nike sneakers through colors off your favorite Instagram photograph. Giving your new footwear the ultimate personal touch.
The potential of this idea took us a step further by "stalking" Creative Directors that we admired who were responsible for Nike's brand persona. Finding their instagram profiles, we selected their most inspiring photographs and designed them their very own custom sneaker.
NIKEiD: Portrait was a project answering the 'Make Your Mark' brief and picked up a "Best Of Year" at the D&AD student awards 2013.
Team Members include: Scott Walker, Alex Edelstein, Austin Lotz, & Sean Ferguson
The potential of this idea took us a step further by "stalking" Creative Directors that we admired who were responsible for Nike's brand persona. Finding their instagram profiles, we selected their most inspiring photographs and designed them their very own custom sneaker.
NIKEiD: Portrait was a project answering the 'Make Your Mark' brief and picked up a "Best Of Year" at the D&AD student awards 2013.
Team Members include: Scott Walker, Alex Edelstein, Austin Lotz, & Sean Ferguson
- Best Of Year -
