TIPSY HARE BRANDING
Branding for liquor store in New Zealand. The brand’s grid is built on the rotation of the main elements, whether it’s a product or a text of 4 degrees, which we call a “drunken grid”; such a turn sets up visitors to a freer and friendlier mood when choosing a product. An unusual product information card was developed, which is divided into three parts: left, middle and right, each area performing its task.
The drunk hare is the main character of the brand. The visitor can choose what mood he has today, we also distributed different sections with different color solutions. This solution helps customers better navigate inside the store. Enjoy watching.