We transformed Jiffylube.com to match the J Squad campaign look and feel.
While we weren't permitted to affect the global navigation of the current site, added functionality was put into place to increase promotional
opportunities while enhancing the user experience.
This online media widget integrated dynamic content into a portable tool that
could be advertised anywhere. Users could also download the widget
to their desktops or share it on social media.
Deeper dive into the functionality of the online media widget.
The official Jiffy Lube branded channel on YouTube featured
exclusive Behind the Wheel with J Squad Webisodes. These action-packed preventative maintenance animations showcased the J Squad’s powers
of speed, strength and precision in vehicle care.
The JiffyTrack iPhone app helped customers track the reliability and performance of their vehicle from their iPhone. The app allowed customers to manage fuel economy, monitor vehicle health, check maintenance schedules, calculate service cost totals, receive maintenance reminders and locate the nearest Jiffy Lube.
In addition, the app linked to Edmunds.com to give customers a real time look
at the value of their car based on age, mileage and condition. This feature helped further demonstrate how maintaining proper maintenance improves the longevity
and value of our customers’ vehicles.
