About This project

Develop a graphic system for Mendoza's editorial called "Ediciones Culturales de Mendoza" (ECM from now on). It was a requisite that several graphic design areas were involved.

As the province editorial house, ECM has the main purpose of spread out literature, specially encourage regional authors. In other words, to make letters accessible to be published and read.

The concept originated for the editorials identity is "communicating vivid letters", this is the compass that rules the graphic system.  Throughout different graphic pieces, letters become the main character of all communications.

This project combines the following design areas: Branding, Editorial Design, Web Design and material for social media. Also the corresponding guidelines for each area.

I decided to choose this editorial challenge for my final exam at university because it comprises my biggest passion as a designer: letters, their shapes and forms, how they are able to express messages while shaping language.