Recently I've been working with the Stoli group to help rebrand and refresh their line of Gatorbite rum liqueurs. The first step was to define and refine their key visuals for the flagship flavours, this being Satsuma and Coffee.
This led to a deeper conversation looking at the brand as a whole and the decision to have a look at the brand guidelines was made. I helped Art Direct the tone of the images aswell as taking control of the visual rollout across social media, packaging and POS instore.
The brand is continuing to roll out the visuals throughout 2019.