POST–PRINT is a project that aims to explore the creative possibilities of augmented reality (AR) alongside graphic design, through the use of real-time, interactive 3D content as a tool for communication. Post-print was initiated in 2017 and is the result of Serafim Mendes' thesis/final project for the MA in Communication Design at ESAD Matosinhos.
The first Post-print exhibition was hosted by Mecha Studio, who also collaborated in the project with the concept, design and production of the physical installation where augmented posters were showcased.
Can the virtual 3D space help delivering a message? The augmented content layer can add both depth and movement to the design. It also enables the creation of a new information layer, resulting in a more interactive and engaging experience for the viewer.