I have made an illustration for ECCO’s new ballerina campaign for the Anine shoe.

It has been in the windows for the last couple of weeks in 90 countries.

The shoe is made with a process called Fluid Form which makes it really soft, this had to be visualised through the elements I chose to draw. The whole mood should be fluid and there should be feminine movement throughout the illustration. So the water, the flowers, the birds and all the elements are selected from the idea that the feminine movement should be expressed.