The goal of this project is to tell the story of the colour Magenta in the format of a book. The visuals and design considerations of the book have to take on qualities of Magenta, and they have to look and feel like what the colour itself connotes to its viewers. The main component is a publication, along with a brief digital teaser to introduce Magenta.

My idea began with considering Magenta's traits: attention-seeking, attractive, friendly, bold, and it is essentially a colour that pops! I wanted to give voice to Magenta to tell its own story through a 1st person point of view. After generating a concept that speaks to Magenta, I began to work through my visuals to create a confident brand for Magenta with speech bubbles that pop throughout the book as the story is told.