Qlinary is an early stage software startup focused on building a cloud-based platform focused on eliminating, automating, and simplifying the necessary non-culinary tasks that prevent chefs from devoting their full time and passion to what they do best - creating great food and memorable diner experiences. They came to me for a logo identity design and really wanted to focus on the letter Q, and explore using a knife in the logo lockup. The business cards were next, and logo deliverables were created for the website developer.
This is the final chosen logo, and below are options we explored.
For the business card, they wanted a custom QR logo design that represented a dinner plate. The code when scanned gave you the contact information to store on your smart phone. Pretty clever!
The website was fully developed but as of today, is no longer live.