Last year, I worked with a developing resort in Belize to give their brand a voice, set the vibe and establish them as a luxury destination for millennials and families. Sirenian means manatee [sea cow] and the bay is full of them. After multiple rounds of concepts, working through each one thoroughly, the team could not all agree on one. They didn't want to pay for more exploration with me and thus, killed the campaign. I was heartbroken. But I wanted to see this branding executed for my own desires, and this is my final logo and style. It has been well-received by my followers, friends and family. At the bottom is the end result which is not the direction I was given, but I wanted to show the comparison.
A Spa was also going to have branding but we never got that far together. So, I took it upon myself to explore the branding and style. This is the actual name they are using. Siren means mermaid.
This is a screen capture from their website. I don't want to openly judge, but I'm just glad they are happy with how it turned out.