LARGE FORMAT AD CAMPAIGN \\ MAGlite Flashlights
spring 2019 - art direction
instructor: douglas may
This ad campaign was created for MAGlite flashlight to showcase the extreme toughness of the light. All the stories in this campaign are true and written by customers to a MAGlite forum. The use of typefaces that are reminiscent of letterpress give a sense of American pride for an all American company.