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Motorola Moto G7

Motorola once again invited us to collaborate with its marketing and product team along with Publicis Agency in the development of the global launch campaign for the new Moto G family. Our role was to develop a visual language, create and produce all video content to be released in all markets in which Motorola is present in the world. It was a huge challenge that once again made us very proud.


All the assets were used globally in both ATL and BTL campaigns.
One of the first steps was to develop a visual language that connected
and contextualized all content. Our approach was to have a minimalist but
consistent art direction, based on color gradients and glowing cubes.

The content has been adapted to fit into many social formats.

This is a compilation of our favorite takes on an original cut for portfolio purposes.

Director: Cássio Braga
Client Manager: Daniela Sotisso, Paula Seabra and Cristiana Frank
Producers: Vinicius Klen (supervisor) and Lívia Gregory
3D: Jefferson Dall’est
Animation: Carlos Kulpa (supervisor), Jefferson Dall’est and Ismael Ramos
Lookdev: Jefferson Dall’est (supervisor) and Ismael Ramos
Post Production: Carlos Kulpa (supervisor) and Daniel Rocha
Editing: Maurício Canterle and Alberto Feoli
Sound Design: HEFTY
Write to us: hello@miagui.cc /// More backstage, news and breakdowns: Instagram /// Facebook

Motorola Moto G7
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Motorola Moto G7

Motorola once again invited us to collaborate with its marketing and product team along with Publicis Agency in the development of the global lau Read More
222
4k
5
Published: