Motorola once again invited us to collaborate with its marketing and product team along with Publicis Agency in the development of the global launch campaign for the new Moto G family. Our role was to develop a visual language, create and produce all video content to be released in all markets in which Motorola is present in the world. It was a huge challenge that once again made us very proud.
All the assets were used globally in both ATL and BTL campaigns.
One of the first steps was to develop a visual language that connected
and contextualized all content. Our approach was to have a minimalist but
consistent art direction, based on color gradients and glowing cubes.
The content has been adapted to fit into many social formats.
This is a compilation of our favorite takes on an original cut for portfolio purposes.
Director: Cássio Braga
Client Manager: Daniela Sotisso, Paula Seabra and Cristiana Frank
Producers: Vinicius Klen (supervisor) and Lívia Gregory
3D: Jefferson Dall’est
Animation: Carlos Kulpa (supervisor), Jefferson Dall’est and Ismael Ramos
Lookdev: Jefferson Dall’est (supervisor) and Ismael Ramos
Post Production: Carlos Kulpa (supervisor) and Daniel Rocha
Editing: Maurício Canterle and Alberto Feoli
Sound Design: HEFTY