Every year on Mother's Day, Swatch releases a special designed watch for this day. A special gift from childs to their mothers should be accompanied by a statement. Children confess to your mothers - "admit you love her."
This confession must be called out loud into the world and world wide web. With an Instagram post and its publication on the Times Square-Billboard.
This confession must be called out loud into the world and world wide web. With an Instagram post and its publication on the Times Square-Billboard.
Credits:
Client: Swatch International
Agency: Komet / Switzerland
Concept & Art Direction: Daniel Rödel
Graphic Design: Daniel Rödel, Ramon Niederhauser
