Project Overview: As a key contributor to the Virtual Florist team, I was responsible for curating a visually captivating online experience through the creation of front-end graphics and designs for the website. My role extended beyond static design elements, encompassing dynamic color adaptations to reflect changing seasons. Furthermore, a significant portion of my efforts was dedicated to crafting email-compatible greeting cards in formats such as JPG, GIF, and SWF, enhancing user engagement and interaction

​​​​​​​Responsibilities and Achievements:​​​​​​​
Website Visual Enhancement:
Produced aesthetically pleasing and intuitive front-end graphics to elevate the overall visual appeal of the Virtual Florist website.
Implemented strategic color scheme changes to harmonize the platform with seasonal shifts, ensuring a dynamic and immersive user experience.​​​​​​​
Creative Problem Solving:
Addressed challenges related to designing within email format limitations, optimizing visual elements while adhering to technical constraints.
Innovatively balanced creativity with practicality to ensure seamless rendering across different devices and platforms.

User-Centric Design:
Demonstrated a deep understanding of user experience principles by creating graphics that enhanced the website's usability and engagement.
Crafted user-focused greeting cards that conveyed emotions effectively, fostering meaningful connections between Virtual Florist and its customers.

Effective Communication:
Collaborated with team members, including developers and marketers, to align design efforts with overall project goals and timelines.
Translated complex design concepts into clear and actionable visual representations, facilitating efficient communication across departments.
Email-Ready Greeting Cards:
Conceptualized, designed, and developed a variety of greeting cards tailored for email distribution.
Translated design concepts into various formats, including JPG, GIF, and SWF, ensuring compatibility across diverse email clients.
Collaborated closely with cross-functional teams to align design aesthetics with the brand's identity and marketing objectives.​​​​​​​
Outcome: Through my contributions to Virtual Florist, I significantly improved the visual appeal and user experience of the website while spearheading the creation of email-compatible greeting cards that resonated with customers on a deeper level. This multifaceted approach not only enriched the brand's online presence but also enhanced its customer engagement strategies.
My work on Virtual Florist showcases my ability to combine artistic sensibilities with technical expertise, resulting in visually captivating designs that effectively communicate brand values and engage users.
Virtual Florist


Virtual Florist

Virtual Florist was one of the first sites that offered free email-able greeting cards, the sister site to a local floral shop which was one of t Read More