The Nail Bar is one of the longest running luxury beauty salons in Philadelphia. Located in Rittenhouse Square one of the most beautiful areas in center city. Nail Bar offers a complimentary glass of wine or champagne with every service. The store has been open for over a decade and also their website has been working for 10 years. Therefore they needed a new look as well as a new website.
My challenge of redesigning Nail Bar website was to give a fresh and modern look which helps it have a better appeal to a younger audience. The new website will need to add more features to communicate better with clients and helps to boost sales online.
Let's take a look of the Nail Bar website need to redesign!
There are few things that a new website of Nail Bar should focus on :
. Brand identity ( colors, typography, high-resolution images.)
. Bold and clean design layout to make a website more engaging for current users and easier to navigate.
Color Palette -
Maroon is the color of the Nail Bar logo. However, it did not appear correctly on the website. Therefore in this new website, I will make sure maroon color will come out right and add more colors into the palette to support and reinforce the Nail Bar identity.
The Font -
Here is my final design for Nail Bar website
Home page -