Maximalists will go to any extreme to maintain their priceless looks, even in some of life’s most dire emergencies. That’s why we created a mock Il Makiage branded product line called The Crisis Collection –we wanted to show just how far the brand will go to support makeup maximalists in any situation of crisis.

Our faux product release video is a spoof of a Public Service Announcement which explains how one can prepare for the worst so they will always look their best.

The content is designed for online digital distribution channels to gain maximum effectiveness on social. 

Creative Team:

Roxie Xie

Jose Fresan

Lorenzo Lasagna

Melissa Orr

This campaign has won a Silver Pencil in the Young Ones Award during the One Show 2019.