Juan Carlos Amortegui's profile

Packaging and promotional materials

The task for this project was to design packaging and promotional materials promoting the exhibition called "VISIONERS". An exhibition of the architects Zaha Hadid, Frank Gehry and Norman Foster at the Museum of Architecture MoA in London. The exhibition displays the amazing deconstructivity architecture. Its visual appearance is characterized by distortion and fragmentation elements of the architecture, and the unusual geometric building designs created by these architects. You can see examples in buildings all over the world.
This packaging simulates a twisted tower following the architects unusual constructions with quirky shapes and a futuristic style. The packaging also can be used as a stationary stand or an structure which is very architectural in nature looking like a Gehry building itself.
The promotional materials for the exhibition have the idea of geometry and distorted elements reflected well in the box container, including relevant materials such as  3 bookmarks, 3 pencils, a ruler, a triangular brochure and 3 posters displaying information about the architects and the exhibition. Creating and educational pack which allows the visitor to experience the architect's works.
Packaging and promotional materials
Published:

Packaging and promotional materials

Published: