The Carte Blanche for creatives is a contest organized by Astral Affichage and has been aimed at creative people since 2010. Agencies are invited to submit outdoor advertising executions for the advertiser of their choice, without any briefing, at no cost and with complete creative freedom. The pieces are then judged by their peers in the industry. In each market (Montreal, Vancouver, Toronto), the winning creative team receives a trip to the Cannes Creativity Festival and a $ 50,000 campaign in outdoor advertising for the advertiser.