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    Garmin approached Tonic to help with their reposition into the Australian Fitness market. We created a new positioning statement and re-designed… Read More
    Garmin approached Tonic to help with their reposition into the Australian Fitness market. We created a new positioning statement and re-designed all existing press advertising to shift the market focus from automotive GPS to a lifestyle fitness brand. "Go Beyond Ordinary" was developed to define this new direction and act as an empowering statement for a new generation of Garmin customers. Read Less
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