Mountain Tidings Skincare offers simple, ethical, natural, and high quality skincare solutions without sacrificing affordability so that you can face the many adventures of life without being held back by your skin concerns.
When Thecla (Mountain Tiding's founder) came to Ember & Co, she was looking for a brand identity was was simple, honest, and authentic. The business name was inspired by a favorite quote of hers, and I can understand why she found it so moving:
"Climb the mountains and get their good tidings. Nature's peace will flow into you as sunshine flows into trees. The winds will blow their own freshness into you, and the storms their energy, while cares will drop away from you like the leaves of Autumn.”
— John Muir
The final logo design was crafted to communicate the grace, unity, and magic of Muir's quote. The sunshine effortless flows into the wind, the mountain peaks stand perfectly balanced in the background, and the entire scene is encircled with off-center rings — speaking to the perfectly-imperfect beauty of the natural world.
Thecla is an absolute gem and her mission for skincare makes this Colorado-Native's heart happy.
Learn more about Mountain Tidings Skincare at mountaintidingsskincare.com.