A series of illustration poster was designed to show the awareness towards the rising issue social issue, 'Nomophobia', known as no-mobile-phone-addicted. The purpose of the work is also to give an advice to have a healthy and balance relationship with the phone alongside with create the awareness. The concept of the illustrations is a small fictional city, which showing how human's life is dominate by phone
We live together, in our phones.
(The campaign poster)
Metaphoring the daily activities we will done through phone such as texting and chatting, play games, listening to music,
online shopping, having relationship, or just doing nothing, etc.
Back to the basic of owning a phone, through the visuals I had done, I want the audiences to reflect and encourage them to have more real-life activities instead of enjoy virtually. Thus, I had came out the campaign name Re:connect, is to connect back again in a way like before without virtuals dominated, having face-to-face and real life activities, and have a healthy relationship with the phone, not over-using, without addictively, and remember the basic of owning a phone.
A series of GIF poster had produced to show the 'interesting interaction' between human and phone.
Phone eats battery, not food.
We tend to spend 5-10 minutes to take a nice picture and upload to own social media before enjoying the meal in hot and fresh.
Thus, this visual is implied humans are the one who eat freshly-served foods but not phone.
We used to say ‘long time no see’, but when comes to face-to-face meet up, we always used to not being free.
This is implying that we are connecting and ‘meet up’ everyday, yet on phone.
Phone needs rest, so do we.
We like to scroll our social media before going to take a rest, but end up being addicted and feeling energetic.
Metaphoring how people spend their time with phone before going to sleep.
