01 ICONIC RED STRING WITH BRAND IDENTITY.
Red string have always been a symbolic icon of blessing, marriage, and good luck in the chinese culture for thousands of years. Fusing the elements of this emotional culture factor of good luck with the bottle gave this bottle design a secondary meaning of being a good luck charm which can be gifted to someone else during occasions.
The red string is carefully designed to look iconic with the logo emblem to strengthen the brand identity at the same time.
While the overall form of the bottle has to be simple and cute in order to bring out the highlight of the red string and logo emblem, with the mind to capture the liking of the chinese young female audiences, vibrant and fun colours were chosen to give it a chic and fashionable gloss.
02 MANDATORY FUNCTION OF THE RED STRING.
The red string not only holds a symbolic meaning of good luck, elaborating with the logo emblem as a brand identity. But, it also serves as a mandatory function for the finger to loop through while on the go.
03 SILICON INSULATION
Glass bottle is a popular option to have during the summer season because its a trusted material to hold hot water, most chinese ladies believe in only drinking warm water daily to keep their body healthy. While there's a common problem in glass bottle is that there's no protection for the hands to prevent it from touching the glass directly when hot water is poured in, and there's no means of any protection if the glass breaks.
The silicon insulation makes a good soft protection for the hands from being scald when hot water is poured into the glass, it also acts as a form of protection in cases when the glass breaks.
The design is available in both glass and stainless steel versions in order to cater to the needs of different seasons.
Product Designer : Sophialpy
Motion Graphic Designer : Jenner Gray
Animated by Jenner Gray
