Coming off of the Go For Greater® campaign, Columbia College needed a new look to attract students to its traditional, residential campus. In planning out the communications a prospective student receives, we wanted each piece to stand out in a mailbox. This small liberal arts campus needed to have a big presence to showcase that it had more to offer than first met the eye. These pieces had to have umph to compete against the bigger schools. In the end, these publications helped result in a 20% increase in student enrollment over 2 years.