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    Campaign developed to launch a series of new products from the Supelco Analytical Science offering. The origami is utilized as a metaphor for eac… Read More
    Campaign developed to launch a series of new products from the Supelco Analytical Science offering. The origami is utilized as a metaphor for each product's strengths or points of differentiation. In a market saturated with analytical product charts and figures as a way to convey differentiation, these ads truly stand out as a simple alternative. Working with a very talented designer at 2e, we developed the concepts as well as the origami for these ads. Read Less
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The catalog cover
My talented colleague working on the oyster shell origami
Art direction at the photoshoot