Power In Your Curl
Power In Your Curl is founded by Kenya Johnson, who is a curl coach for women desiring to elevate their hair regimen and an Expert Natural Hair Educator to a community of over 77,000 women. She helps women with natural, curly hair get clear on building a complete regimen that is easy to stick with each day. She guides women through giving themselves permission to let go of what no longer serves them in their hair care - making it easy to love their curls and become their own hair goals.
The project goal was to design an identity that feels empowering, inspiring, liberating and overall beautiful and elegant, appealing to the target market of women with natural, curly hair who want to feel beautiful and confident about themselves.
Client: Power In Your Curl | Services: Brand Identity, Social Media & Stationery Design, Print Design | Year: 2019