Peets Coffee Packaging Redesign
/what do you do when you're drinking coffee?
Peets Coffee is a gourmet coffee company looking to serve quality products to their customers. This packaging design was intended to not only emphasis the delicious flavors Peets has to offer, but to also shed light on the rituals of drinking coffee. Coffee is enjoyed by millions whether we're using it to start our day, hangout with friends, read a book, go on a date, do some last minute homework, etc. this satisfying and social beverage has easily become an important part of our day. In conclusion, through this design I wanted to do more than just showcase the delicious and unique flavors this company has to offer; I wanted to demonstrate how coffee is not just a routine, it's a ritual.