The AXE Effect
The AXE Effect ( )
Worked as creative director.
Active roles in project:


Full Web Design

I developed a concept for Unilever AXE. We deal with the effects of AXE on women. We were 16 staff. I was a general art director in this project. I shaped 10 models with product to represent each product. It was used make-up, hair and production team. After post production, I adapted the models into desing. And then, I created a special concept with interactive games to client.
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When you click right or left, hand wears parfume; the model appears behind the perfume bottle, she smells it and provides an interaction.

When come on the model, it leads clients.