Hamam CCTV Hoardings
Could an ordinary hoarding, driven by sharp, fiercely sincere intention, and by harnessing easily-available technology, transform itself into a formidable tool that kept women safe outside? The Hamam CCTV Hoarding tried to do so. And happily, succeeded. As a part of the #GoSafeOutside initiative, in collaboration with the Chennai Police, Hamam transformed the most unsafe spots in Chennai into safe spots for women, by simply converting regular hoardings into CCTV surveillance spots. The footage went LIVE 24/7 to the Police Control Room. This acted as a deterrent and gave women the confidence to #GoSafeOutside every day. We asked a simple question. We came up with an equally simple answer.
