Today We Talk Back
Bing.com hosted the largest Interactive State of the Union Experience in history; opportunity for Americans to share their views on the president’s address. The campaign resulted in 12.9 million votes, the largest online poll in history, and gave a social snapshot of the issues, and how people were really feeling about important topics like taxes, the economy and gun control - in real time.
Role: Lead Designer
STANDARD DISPLAY MEDIA
Banners with a story and a history lesson. We take our viewers through amazing historic
presidential moments, illustrating the exponential scale of our interactive first. All to ignite
Americans’ passion for being heard.
presidential moments, illustrating the exponential scale of our interactive first. All to ignite
Americans’ passion for being heard.
Performed 300% better than benchmark, driving 2nd highest traffic overall.
HIGH IMPACT DISPLAY MEDIA
Armed with the cloud, we turned a banner into a collaboration space. Everyone experiencing
this banner voted along side each other - contributing to the national voice and getting a
taste for what was to come.
this banner voted along side each other - contributing to the national voice and getting a
taste for what was to come.
9.3 million impressions with a 2.5% interaction rate.
