Some years ago, Alpina stopped publishing the printed version of the company’s Sustainability Report and decided to publish exclusively the digital version on their website. As a result, the company felt like the report was no longer arousing interest in the target audience.
Our premise and baseline was to involve every single person that is part of the company daily operation and growth in this report.
The cover works as a mirror in which the reader sees himself reflected and the title is able to link him to the publication content. To reinforce this idea, we decided to use hands as a graphic resource and a conceptual basis in photographs, infographics, iconographic and even in the pagination of the report. Finally, everything that is presented in this annual report is “the reflection of a job done by many hands” / “the result of teamwork”.
· Art Direction: VorticeEstudio
· Photography: VorticeEstudio
