Marketing research, naming and corporate identity
The company Airome develops software solutions to protect the money of bank customers. The project is entering the international market, and the product line will soon be renamed, so they need a new design and name.
Airome - “Air Rome”, a protected city in the air, which cannot be reached by enemies. The name is easy to read, gently pronounced and remembered.
The task is to develop a discreet style - without the classic "safe" images: shields and locks. Identity will often be used on the web and in offline activities - this needs to be taken into account.
Easy, strict style with an abstract sign. Airome breaks the stereotype that “safe means uncomfortable”, so the design idea is lightness, clarity and absolute security in everything.
Abstract logo, dynamic due to the size of the modules and the gradient. The sign is built on a strict grid - it sends us to the Romans: clear plans for building soldiers, hierarchy and architecture. Elements of different sizes give the feeling that we have a complex, multi-level, but harmonious system.
The new Airome corporate identity is perfect for the web: light, clean and minimal:
The safe area protects the logo from unnecessary elements that may interfere with perception:
The palette consists of six colors - it will be convenient to brand any surfaces: the website, presentation materials, conference merchandise and the rest.
White shades are great for background and photo content, “tech” blue is needed to set accents, black is functional, it is good to use for text and background.
We picked up neat, minimalistic fonts.
And offline, the Airome style looks perfect. The corporate design adds functionality to the design - it is easy for them to brand any thing: