Exploration
Tasked to explore an illustrative style that would clearly distinguish between (photography based) product content, with service content.
Refining the lines
Once we established a mood and direction, Sketches were polished and applied shadow guides.
Establishing style
Inspired by the many incredible watercolour artists, my choice of colours were based upon the Schmincke Horadam range.
Bringing them to life
We worked closely with our development team to apply subtle interaction that grabs attention.
See them live: https://www.ef.com.es/languagesabroad/
See them live: https://www.ef.com.es/languagesabroad/