eCommerce for artists and fans
SMTOWN &STORE
Redefining the word ‘fan’, fandoms lead the way in entertainment as they create a new code for cultural consumption by both producing and consuming. And as the internet evolves, so does the form of these fandoms. D.FY planned and designed SMTOWN &STORE’s online website to focus on the artist-fan relationship, and we built a platform that could communicate with fandoms based on an understanding of fandom culture.
We emphasized and encompassed the global aspect of the Hallyu Wave with a menu that focuses on product characteristics, designing efficient sales marketing for everything from music to beauty, fashion, and lifestyle products. Based on the artist, there’s a variety of news and related products for easy and convenient buying with fun and interactive elements to create a fan-focused shopping experience.
Web/Mobile
Mobile App
eCommerce
Content
eCommerce for artists and fans
SMTOWN &STORE
D.FY
Cafe24
Morenvy
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Park Kyungsoo - Project Manager
Park Hyerin - Planner
Kim Minwoo - Planner
Lee Suheon - Creative Director
Choi Bomi - Design Leader
Jang Mijin - Designer
Lee Eunhye - Designer
Yun Seonyeong - Motion
D.FY Inc. DEFY THE CURRENT™
Crafting Effective Digital Marketing
and Communication Design
Seoul / Tokyo ©2019
