eCommerce for artists and fans SMTOWN &STORE
eCommerce for artists and fans 
SMTOWN &STORE

Redefining the word ‘fan’, fandoms lead the way in entertainment as they create a new code for cultural consumption by both producing and consuming. And as the internet evolves, so does the form of these fandoms. D.FY planned and designed SMTOWN &STORE’s online website to focus on the artist-fan relationship, and we built a platform that could communicate with fandoms based on an understanding of fandom culture. 

We emphasized and encompassed the global aspect of the Hallyu Wave with a menu that focuses on product characteristics, designing efficient sales marketing for everything from music to beauty, fashion, and lifestyle products. Based on the artist, there’s a variety of news and related products for easy and convenient buying with fun and interactive elements to create a fan-focused shopping experience.


Web/Mobile
Mobile App
eCommerce
Content
eCommerce for artists and fans 
SMTOWN &STORE

D.FY
Cafe24
Morenvy
-
Park Kyungsoo - Project Manager
Park Hyerin - Planner
Kim Minwoo - Planner
Lee Suheon - Creative Director
Choi Bomi - Design Leader
Jang Mijin - Designer
Lee Eunhye - Designer
Yun Seonyeong - Motion
D.FY Inc. DEFY THE CURRENT™
Crafting Effective Digital Marketing 
and Communication Design
Seoul / Tokyo ©2019
eCommerce for artists and fans SMTOWN &STORE
299
3,220
6
Published:

eCommerce for artists and fans SMTOWN &STORE

Redefining the word ‘fan’, fandoms lead the way in entertainment as they create a new code for cultural consumption by both producing and consumi Read More
299
3,220
6
Published:

Tools