With a clear vision, Haal Inc. was created as an experimental, abaya-creating sister of Sotra. Launched exclusively as a retail concept in 2010 with just two toned-down black abaya designs, one smooth and one textured. Since its humble beginnings Haal Inc. has expanded to opening its own store, yet material still has a central role in each collection. Treating the abaya as an outerwear item to accentuate a woman, rather than conceal, beautiful flowing lines are created by the best Italian, French, and Spanish materials.
Our inspiration came from the details in the abayas where we created unique composition for the company profile. Also, playing with texture in the production of stationary and packaging for the brand.