SAFEGUARD - Branding & Design
Safeguard's technologies are the cutting edge of modernisation in the construction industry. The Safeguard platform delivers effective control, regardless of project complexity and country regulations.
Our challenge was to create a visual identity that connects with low-tech audience in a style of high-tech without being intimidating and to create product reliability that will make the audience trust Safeguard and connect with them.
The branding process focused on the main message of safety and control. The starting point was the image of an Owl who symbolise these values.
Safeguard's 3 values - Collect, Inform, Impact, are visualised by arrow directions. They direct in, spread out and combine both actions to a powerful symbol of Impact.
These values are the essence of safeguards solutions. Their clients get full control of their project with powerful smart technology tools.
The colours relate to different sections in the construction industry; HR, Equipment, Safety etc.
This leveraged the design process to the next stage. It opened new ideas and visuals, and enriched the brand identity.
Safeguard's Web Site implements the brand narrative through a unique user experience.